Master of Management (Marketing)

The Master of Management with specialisation in Marketing aims to enable students to critically examine contemporary management theories and practices while developing advanced expertise in marketing strategy and analytics. The programme prepares graduates to conduct applied research and utilise data-driven insights to lead, manage, and transform organisations in an environment of ubiquitous and continuous change.

Building on prior undergraduate study in business, management, or related disciplines, this specialisation equips students with high-level knowledge and practical capabilities in marketing. It integrates core management and leadership principles with specialised marketing competencies, including advanced marketing analytics, consumer behaviour theory, and the application of AI-enabled marketing tools.

Graduates will develop the ability to critically evaluate complex market environments and design, implement, and optimise strategic marketing initiatives across diverse organisational contexts. The programme emphasises culturally responsive and globally relevant approaches, ensuring graduates can effectively engage with dynamic markets and diverse audiences.

Through a combination of theoretical frameworks and applied research, students will gain the skills to translate data into actionable insights, support organisational decision-making, and drive innovation in marketing practice.

BYOD: Students of this programme are required to bring their own devices (laptop/tablet).

ENTRY REQUIREMENTS

• An original bachelor’s degree or Graduate Diploma in a business-related subject from a recognised institution, including full transcripts, or
• Evidence of acquiring the relevant skills and knowledge through appropriate work or professional experience in business studies or a related area.
• Undergraduate degree in a different discipline with relevant skills and knowledge through professional experience.
• For International students, ^*Academic IELTS with a minimum score of 6.5 overall (with no band score lower than 6.0 and gained within the past two years in one examination), or any other equivalent in a test recognised by NZQA.

GRADUATE OUTCOMES

• Evaluate and apply advanced contemporary management and marketing theories to emerging organisational and market challenges.
• Design and implement data-driven marketing strategies using advanced marketing analytics, consumer behaviour insights, and AI-enabled marketing tools.
• Analyse, synthesise, and communicate complex marketing data, insights, and strategic recommendations to enhance organisational performance and decision-making.
• Apply leadership and management capabilities to drive marketing innovation, customer engagement, and business growth in organisations in Aotearoa New Zealand and internationally.
• Critically assess dynamic market environments and develop adaptive, culturally responsive marketing approaches for diverse and global audiences.

EMPLOYMENT OUTCOMES

Graduates of the Master of Management (Marketing) will be equipped with advanced analytical, strategic, and leadership capabilities to pursue a range of roles across diverse industries and organisational contexts. Potential employment pathways include:

• Marketing Manager
• Digital Marketing Manager
• Brand Manager
• Marketing Analyst / Data Analyst
• Customer Insights Analyst
• Product Marketing Manager
• Social Media Strategist
• Content Marketing Manager
• Marketing Automation Specialist
• Market Research Analyst
• Advertising and Campaign Manager
• Growth Marketing Manager
• CRM Manager

Graduates may find employment in corporate organisations, start-ups, government agencies, and not-for-profit organisations in Aotearoa New Zealand and internationally. The programme also prepares graduates for consultancy roles or for progression into senior strategic marketing and management positions.